The DO’s and DON’Ts of Naming your Website
The DO’s for naming your website
- Make it easy to type and say – This makes it easier for people to remember
- Before you buy your domain, read it – Sometimes when you combine words you can innocently make an embarrassing domain name. Such as this one, choosespain.com, this is supposed to be – Choose Spain, but reads as Chooses Pain.
- Consider your customer – What would they type in search engines (these are keywords) to find your business? Get one of these keywords in your domain name.
- Focus on the .COMs. – Even today there are people using the web that assume .COMs are the only extensions that exist. If .COM is not available, .NET is the next best thing.
- Protect your Brand – Many businesses will buy misspellings of their domain name (example – amazn.com) to keep the competitors from getting their traffic when a visitor mistypes or misspells the right domain.
The DON’Ts for naming your website
- Avoid using hyphens and numbers in your domain name. It can make it harder to remember your name.
- Avoid words like “for” and “to” in your domain name. Is it “to”, “too”, “two” or “2”?
- Avoid spelling out numbers. Even spelled out numbers can present a difficulty when it comes to sharing your address with someone.
- Don’t use special characters – Special characters like “!”, “&”, “%”, etc. are not allowed.
- Avoid Copyright Infringement – Visit www.copyright.gov and check your domain name.
- Don’t worry about capitalization – Domain names are NOT case sensitive – MyBusiness.com is the same as mybusiness.com.
Uh-oh! What if the domain name you want is already taken?
- Use your name instead of business name: jimsmythe.com
- Use business name instead of your name: hollycovervresort.com
- Use the name of a product or service: stiwintertax.com
- Try your city, state, county, or region: VisitFranklinNC.com
- Try a description of your ideal client: myfastrefund.com
- Use a result you get for your clients: getnchealthcoverage.com